One Payment Provider, From Ticket to Seat
Think back to your last stadium experience. Maybe it was for a football match, a concert, or a rugby game. You probably bought your tickets online, grabbed some food and drink, and maybe picked up some merch on your way out.
What you might not have noticed is that each of those transactions likely ran through a different system, managed by different providers, using different payments technology. You might not have noticed in the moment, but this isn’t just holding venues back, it’s impacting the fan experience from reaching its full potential, leading to higher costs, inefficiencies, and missed opportunities for data-driven insights.
At FEP PAY, we’re changing that – transforming this outdated model with our innovative unified payment solution for the hospitality and events industry. Built on over a decade of experience with major sporting venues across the UK and Europe, our payments platform brings all transactions, from initial ticket purchase to in-seat ordering, under one roof.
The Benefits of Payment Unification
This omnichannel approach streamlines operations and creates a seamless experience for fans. Under one system, the benefits are substantial:
- Operational efficiency: Consolidated reporting and simplified financial management reduce administrative overhead and streamline operations for stadiums and other large venues.
- Stronger customer insights: Tracking purchasing behaviour across multiple touchpoints provides deeper understanding of fan preferences and spending patterns, allowing venue operators to better handle inventory management, develop loyalty programmes, timely discounts and dynamic pricing opportunities.
- Revenue optimisation: Data-driven decisions about product offerings, pricing strategies, and promotional timing lead to increased sales.
- Improved fan experience: Faster transaction speeds, reduced queues, and more convenient payment options create happier customers that keep coming back.
- Future-proof flexibility: The modular design allows venues to implement new payment solutions without causing disruption or risking downtime.
A Stadium Transformed
One of the world’s largest stadiums faced unique challenges in managing high-volume transactions efficiently across multiple service areas. With tens of thousands of fans making purchases within narrow time windows, their fragmented payment approach was creating bottlenecks and limiting revenue potential.
The venue’s journey with FEP PAY began in 2014 with food and beverage transactions and has evolved to encompass every payment touchpoint across the entire stadium.
Today, the stadium processes everything from online ticket sales to in-venue purchases through a single, integrated platform, creating a cohesive payment ecosystem. As a result, the partnership with FEP PAY has delivered:
- Seamless Integrations: Our solution connected smoothly with existing ticketing systems to create a unified payment environment without disrupting established processes.
- Modular Plug-and-Play Architecture: This flexible, scalable approach has allowed the stadium to expand from food and beverage to all payment touchpoints, adapting to evolving needs without requiring disruptive overhaul of all payment systems at once.
- Fast Transaction Speeds: The platform processes payments rapidly during peak times, reducing queues and maximising sales opportunities during crucial windows when thousands of fans are making purchases simultaneously.
- Self-Serve and Grab & Go Transactions: Contactless and mobile payment options across self-serve areas keep queues flowing and give fans control over their experience, leading to higher satisfaction and increased spending.
- Mobile Wallet Payments: Support for various digital wallets provides flexible, secure contactless payment options that meet the expectations of today’s tech-savvy fans.
- Outstanding Customer Service: On-site support during major events with 7-day helpdesk access ensures 100% uptime and continuous improvement based on real-world insights from each event.
The Future of Events Ticketing and Payments
As fan expectations continue to evolve, the integration of payment systems with other aspects of the event experience will become increasingly important. The venues that embrace this integrated approach today will be best positioned to meet the demands of tomorrow’s spectators.
FEP PAY’s ongoing innovations are focused on creating even more personalised experiences, from customised offers based on past behaviour to streamlined entry processes that eliminate friction points throughout the fan journey.
The data generated from unified payment systems will power the next generation of fan engagement strategies, helping venues build stronger relationships with their audiences while optimising every aspect of their operations.
FEP PAY continues to lead this evolution, partnering with forward-thinking venues to redefine what’s possible in the world of event payments. If you’re ready to unify your payment ecosystem and transform your venue experience, contact one of our payment specialists today.
