Lord’s Cricket Ground
The Challenge
Lord’s Cricket Ground is known as the Home of Cricket, attracting hundreds of thousands of cricket enthusiasts throughout the season. FEP PAY faced the challenge of deploying seamless and efficient payment solutions across the entire venue.
With the prestigious Food & Drink Village serving as the flagship area for payment solutions, the objective was to introduce innovative technology to streamline transactions and enhance the overall fan experience.
The Approach
FEP PAY executed a strategy to improve the payment experience at Lord’s Cricket Ground. Over 300 payment devices were strategically deployed across the entire venue, spanning hospitality areas, food & beverage vendors, and bars. Reliable and speedy connectivity and payment processing ensures a fast and convenient checkout experience for cricket fans.
In a groundbreaking move for the events industry in the UK, we introduced self-checkout terminals to Lord’s Cricket Ground, setting a new standard for convenience and efficiency. Cricket fans can select food & drink from a range of grab & go and self-serve offerings and use self-checkout technology they are familiar with from large chain fast food and retail outlets.
The Result
Queuing time for cricket fans reduced as transactions processed fast and efficiently, allowing them to enjoy the game more!
20 self-checkout kiosks deployed creating a world-class customer experience.
